Tag Archives: Authentic

VIDEO: Allow customers to see your business’s authentic side

Age of the Customer author and Small Business Advocate Jim Blasingame discusses the importance of introducing your customers to your business or company’s authentic side and offers three suggestions to help you convey your vision and values to your customers. Content is King — and we’re consumers of many different types of online content — but most content lacks the necessary engagement customers are craving. Give them authentic words.

Click the image to start the video.

Screen Shot 2014-06-20 at 1.24.22 PM