Foreword
Preface
Introduction
Section I: This Has Never Happened Before
Chapter 1 The Age of the Seller
The original Age is coming to an end
Chapter 2 The Age of the Customer
The new Age is establishing itself
Chapter 3 Parallel Universes
This won’t last long
Chapter 4 Subduction of Expectations
Which tectonic plate are you on?
Chapter 5 The Moment of Relevance
Make sure you’re the chosen one
Chapter 6 The Influencers
Two old ones and two new ones
Chapter 7 Value and Values
A single letter creates opportunity and disruption
Chapter 8 The Power of Trust
Now more valuable than ever
Section II: Taking The Age of the Customer to Market
Chapter 9 What’s Love Got to Do with It?
Don’t look for love in the wrong place
Chapter 10 Defining Brand Relevance
Where the old and new collide
Chapter 11 Brand Ownership
Meet your new business partner
Chapter 12 Evolution of Expectations
New rules for old tools
Chapter 13 Global Mobile
Not part of your past; dominating your future
Chapter 14 “Follow Me Home” a Gift from Customers
Don’t miss this buying signal
Chapter 15 Emotional Relevance
The difference between need and want
Chapter 16 The Rules of Selling Have Changed
Your Customers know the rules, do you?
Chapter 17 Social Media: A Rose by Any Other Name
The good, the bad, and the ugly
Chapter 18 The Power of Stories
An original skill is more important than ever
Chapter 19 You Must Become a Publisher
Customers expect to hear from you
Chapter 20 The Power Twins: Innovation & IP
The new marketplace muscles
Chapter 21 Your Future in the Cloud
New efficiency and greater advantage
Chapter 22 No Handshake in the Cloud
An original behavior gains new validity
Chapter 23 Quality Process Trumps Quality Service
The key to sustainable profitability
Chapter 24 Outsourcing: The Mother of Niches
The best thing to happen to your business
Chapter 25 Globalization in the Age of the Customer
It’s not just for the big guys anymore
Chapter 26 What Hasn’t Changed
These have endured and continue to deliver
Epilogue Now You’re the Futurist
Develop and execute your foresight
Blasingame’s Laws
Index
Bibliography
About the Author
Join the Community
