Press Room

MENTION: J. Crew and Ralph Lauren: The Hard Lessons Consumers Are Teaching the Fashion Industry
Pamela N. Danziger

June 7, 2017
The recent management upheaval at J. Crew bears many similarities to those at Ralph Lauren Corporation, besides the obvious difference that as a public company, Ralph Lauren’s struggles are more transparent. Both companies have been led by fashion industry visionaries, who for years had the golden touch bringing to market clothing that American consumers, especially the economically well-endowed affluents, favored.  

MENTION: Why Customer Satisfaction Surveys Are (Still) Useless
Dave Sutton
May 26, 2017
Simply put, happy customers do not necessarily equate to a profitable business. If you’re relying on traditional customer satisfaction surveys to track and improve your performance, it’s almost guaranteed that you will not learn enough to make meaningful changes that will impact your business and bottom line.  

REVIEW: Staying in Business in The Age of the Customer
John Horvat II,
January 23, 2017
A good book is one that provokes good questions in the mind of the reader. It need not provide all the answers. The important thing is to challenge the person to think about things differently. This is how one feels upon reading The Age of the Customer: Prepare for the Moment of Relevance … READ MORE

INTERVIEW: A 50,000 Print Run? It’s the Age of Jim Blasingame
Books Are Marketing Tools, Jenkins Group, Inc.
February 1, 2016
In an interview with Jenkins Group Inc., the premiere independent book publishing services firm in the US, Jim Blasingame reveals the sales strategy behind the success of his award-winning book, The Age of the Customer: Prepare for the Moment of Relevance. READ MORE

PRESS RELEASE: Jim Blasingame’s The Age of the Customer wins Axiom Award
PR Web
June 5, 2015
Award-winning thought leader on small business and entrepreneurship, Jim Blasingame has received the Axiom Business Book Award for his third book, The Age of the Customer: Prepare for the Moment of Relevance. READ MORE

REVIEW: The Age of the Customer and The Internet of Things
Edmund Tee,
September 11, 2014
(The)…Age of the Customer captures in a compelling and conversational style how the relationship between buyer and seller has fundamentally changed due to pervasive and seamless connectivity, and the ease in which the customer can now share buying experiences. READ MORE

PRESS RELEASE: Jim Blasingame’s The Age of the Customer Wins IPPY Award
PR Web
June 7, 2014
Award-winning thought-leader on small business and entrepreneurship, Jim Blasingame has received an Independent Publisher Book Award for his third book, The Age of the Customer: Prepare for the Moment of Relevance. Presented in conjunction with the NYC Book Expo, and known as an “IPPY,” the awards are given annually by “Independent Publisher” magazine to the best books published by the fast-growing independent publishing sector. READ MORE

INTERVIEW: Skip The Website? Some Small Businesses Still Do
Joseph Pisani for Associated Press
June 4, 2014
Small businesses that don’t have one say they don’t have the time, think it will cost too much or don’t want the rush of orders that comes with being online. But entrepreneurs that have jumped to the digital side say their websites have boosted sales, cut down on time-consuming phone calls and brought more people into their stores.

PRESS RELEASE: Entrepreneurs Are Cautiously Optimistic According to 2014 Cox Business Barometer
PR Newswire
May 12, 2014
Entrepreneurs are optimistic about their business’ chance for success this year, according to the 2014 Cox Business Barometer announced today.  One possible result of this optimism was reflected in business owners’ summer vacation plan. READ MORE

REVIEWReview of The Age of the Customer by Jim Blasingame
Rebecca Henderson,
April 27, 2014
Jim Blasingame’s The Age of the Customer is a phenomenal book that draws on the author’s years of experience and his knowledge of business. I think an apt subtitle might be “The Status Quo Has Got To Go”;  instead his subtitle is even better: “Prepare for the Moment of Relevance.”  READ MORE

PODCAST: This Is the Age of the Customer
Shawn Murphy, Work That Matters Podcast
April 12, 2014
To humanize the workplace means we must humanize how we relate to and sell to customers. Gone are the days where a marketing campaign can manipulate customers to buy from a business. Customers buy based on what other customers say about a business. READ MORE

PRESS RELEASE: Jim Blasingame Reveals the Age of the Customer® to Lake Houston Chamber
Houston, TX
March 27, 2014
In the keynote speech at the annual Lake Houston Chamber Business Expo this week, award-winning small business expert, Jim Blasingame, revealed to a Houston audience how to be relevant in The Age of the Customer®.

INTERVIEW: Understanding your Customers and Their Changing Expectations
JJ Ramberg, MSNBC’s Your Business
March 2, 2014
Customers are changing the way that business is done. With a shift in their expectations, small companies have to evolve in order to survive and thrive. Small business advocate Jim Blasingame says attracting and retaining clients is a constant challenge. READ MORE

REVIEW: In The Age of the Customer, Customer Service Reigns Supreme
Jay Myers, Founder and CEO of Interactive Solutions Inc.
February 17, 2014
But in 2014 how does a business like ISI stay “relevant”? How do we make the transition from  the “Age of the Seller” to the the “Age of the Customer”? It seems to me that it all starts with two words – CUSTOMER SERVICE. READ MORE

What’s Really Crucial To The Future Of Small Business?
Lois Geller, President and Owner of Lois Geller Marketing Group
February 14, 2014
Jim Blasingame knows. He talks about it every day on his radio show which is dedicated to Small Business. And he knows what he’s talking about, partly because he interviews, or just chats with, all kinds of successful entrepreneurs. I know Jim quite well because I’ve enjoyed being a guest on his show many times. READ MORE


INTERVIEW: Shift in the Marketplace: How to Engage Customers Today
February 11, 2014
Here Jim Blasingame discusses his third book, The Age of the Customer: Prepare for the Moment of Relevance, and how the shift from the “Age of the Seller” to the “Age of the Customer” impacts how you engage customers and your brand message. READ MORE


INTERVIEW: Reinvent Your Company Around Your Customers — Or Else
Tom Post for
February 11, 2014

The Age of the Customer posits an important paradigm shift in power and control — from seller to customer. This radical change of who’s in charge of the marketplace, he says, didn’t happen yesterday, but started evolving 20 years ago, thanks to the Internet.


REVIEW: Practical Advice for the New World of Business
Michael Stallard, President of E Pluribus Partners 
February 10, 2014
Jim Blasingame’s new book, The Age of the Customer: Prepare for the Moment of Relevance, provides a practical guide to help business leaders prepare for the shift from the age of the seller to the age of the customer.What makes this book stand out from others is the thoroughness with which Blasingame has thought through this shift and what businesses need to do to survive and thrive.


: The World According to Jim Blasingame
Cliff Ennico for Succeeding in Your Business
February 4, 2014
If you own your own business and you’ve never heard of Jim Blasingame, you’re missing out on a lot. For donkey’s years now, Jim has hosted a popular nationally syndicated radio show called “Small Business Advocate”, which is probably the best talk radio program in the country devoted to the world of small business (I think it may be the only such program, but that’s a quibble).  READ MORE

INTERVIEW: The new rules for entrepreneurs
Rick Newman for Yahoo! Finance’s The Daily Ticker
February 3, 2014
Technology seems to be changing everything these days, including the rules for people who dream of starting and running their own business. In his new book, The Age of the Customer, Blasingame highlights what businesses must do to compete and thrive in today’s fast-changing and often confusing economy. WATCH THE VIDEO

How to Adjust to The Age of The Customer
Anita Campbell for
February 2, 2014
The Age of the Customer is about how the buying process has changed.  Fundamentally it’s still a commercial transaction where the seller is selling and the buyer is buying.  That part hasn’t changed in 10,000 years. What has changed is the relative power each side has. READ MORE

REVIEW: Why You Need to Understand The Age of the Customer
Tim Berry for
January 29, 2014
Page after page, story after story, Jim puts general concepts into specific context that affects me and my business. The big picture is fascinating—the whole business landscape is changing and this is large perspective. And the details are practical and actionable. READ MORE

: Age of the Customer Heralds Potential Economic Boom
Jared Meyer for e21
January 28, 2014
The power dynamic between buyers and sellers has changed and the market is rapidly adapting to a new paradigm shift. Jim Blasingame’s new book, The Age of the Consumer, details the forces behind the power shift to consumers and its implications. READ MORE

Age Of The Customer: New Techniques, Old Values
Bill Conerly, contributor to
January 27, 2014
The Age of the Customer does not startle the reader with totally new concepts, but brings into focus the vague notions that many of us have developed about changes in the world of business. READ MORE 

REVIEW: Jim Blasingame | The Age of the Customer
James Strock, Founder of Serve to Lead, Inc.
January 23, 2014
Jim Blasingame has put his peerless resources to use in a compelling, actionable new book. The Age of the Customer is Jim Blasingame’s apt expression of the fundamental change wrought by the Information Age. READ MORE

How Business is Changing Forever in The Age of The Customer
The Money Answers Show with Jordan Goodman
January 20, 2014
The world of business has changed irrevocably and many businesses have still not caught on. In his new book and in this interview, Jim Blasingame, the host of the national Small Business Advocate radio show, explains how we have entered The Age of The Customer. CLICK HERE TO LISTEN

REVIEW: Book Review of The Age of The Customer

Michael Harrison, TALKERS magazine
January 14, 2014
This book, Blasingame’s third, is “his best work yet,” according to Harrison and “must-reading for anyone out there on the perilous high seas of today’s turbulent marketplace…especially those who are doing it independently without the backing of the Wall Street/banking/big-time money machine.” READ MORE

What Small Businesses Need to Know to Keep Their Customers

Lisa Wirthman for
December 20, 2013
Business is shifting, with the balance of power moving to the customer. “The customer is always right” has never been more true than now. Thanks to the Internet, customers are now in control of both their buying decisions and the information they need to make those decisions. READ MORE

The Age of The Customer – Interview with Small Business Expert Jim Blasingame

BLUE, Powered by Cox Business
November 18, 2013
If you’ve been an active entrepreneur for the last two decades, you’ve no doubt noticed that your relationship with customers has changed. You can’t attract customers in 2013 the same way you did in 1993 because something fundamental has shifted. READ MORE