This week is National Customer Service Week. It’s always the first full week of October, which this year is October 6 – 10. Started by the International Customer Service Association (ICSA) in 1988, it has become a national event as proclaimed by the U.S. Congress.
According to the ICSA, the purpose of National Customer Service Week is “to create a positive message that lasts all year long and to provide a productive opportunity to generate an even stronger commitment to customer service excellence.” This week, I challenge all small businesses — including my own — to rededicate our businesses, our thinking, our training, and especially the execution of our business activity, to focusing on delivering customer service excellence.
As we strive for this noble goal, let’s not forget that you and I don’t get to be the judges of how effective we are at customer service excellence. Only our customers can have that role.
And if your customers aren’t telling you that you’re doing an excellent job, either you aren’t, or you aren’t asking. If this is the case, perhaps we’ve just identified a good place to start in your quest for customer service excellence.
